How much can text messaging enhance your recruiting?
Texting has become a major tool in the HR and management departments of a lot of companies. However, many are still resistant to adding this new technology because they are still under the impression that it may only cause distraction. Text messaging is actually the most efficient way to communicate with your interested talent and help them throughout the hiring process. Here are a few major reasons why text messaging is important during the recruitment and hiring process.
Most of Your Audience Prefers Texting
Many adults, including most Millennials, actually prefer texting to any other form of communication. Emails are only opened at a rate of 20%, while approximately 98% of text messages are opened, and a lot more quickly. Your talent is going to appreciate that they don’t have to drop what they are doing to get a call from you, especially if they are in the middle of attempting a job change and are still working. Recruit with text messaging and your audience will appreciate it!
Texting Shows Recruits You are Tech-Savvy
A lot of companies still don’t have mobile device strategies in place. Occasionally, a recruiter will exchange phone numbers with a recruit and text, but that is still not the same as having an established and organized texting program in place. If your company is able to clearly, quickly and concisely communicate via text with the most modern emerging recruiting technologies, you will show yourself to be hip and up-to-date. Responding quickly throughout the process will also help convey how important a recruit is to you. Don’t be resistant to change – figure out how texting and mass texting strategies can help improve your hiring process and your workplace overall.
Texting Shows You Don’t Waste Time
Your texts can be incredibly short and to the point. Efficient texts will show your talent pool that you value their time and you are good at engaging with them. You will want to continue to refine your communications until they are paired down to only the most helpful information. The hiring process can be a long and confusing one, so you want to clarify it as much as possible to make it easy for each recruit. No one wants to work with someone who doesn’t have efficient processes in place.
Texting Keeps Everyone on the Same Page
You want to avoid confusion during your hiring process as much as possible. Text messages are typically very clear and even offer a virtual “paper trail” so that your recruit can go back and look over content if they have any questions later. With a text message history, you can also ensure that the correct information was sent out in order to avoid any confusion. Text messaging is seamless, so whether you need to send out directions to a meeting place or request information for the application, you can simply send out a text.
At the end of the day, text messaging can really help you become a successful recruiter. These reasons are just a small part of why you will want a strong texting strategy in place from the start of each job opening. Texting will greatly reduce the amount of busywork you have to do if you have a lot of talent to sort through and positions to hire for. You can setup automated mass texts to send and receive important information needed during the process, and you will be blown away by the results!
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution
including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced
automation, enterprise, and cross-channel features for both mass texting and landline texting use
cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of
experience in the software, internet, and mobile communications industries.